Launched
in November 2006, the Dignity in Care Campaign aims to stimulate a
national debate around dignity in care and create a care system where
there is zero tolerance of abuse and disrespect of older people. It is
led by Government in partnership with many organisations that provide
and commission care and protect the interests of those using care
services and their carers.
It is about winning hearts and minds,
changing the culture of care services and placing a greater emphasis on
improving the quality of care and the experience of citizens using
services including NHS hospitals, community services, care homes and
home support services.
In support of this campaign, people across the country, from all walks of life, are signing up as Dignity Champions.
